Search Engine Optimization, better known as SEO, is the process of increasing the amount of visitors to a Website by obtaining a high-ranking under relevant keyword phrases in Search Engines (Google, Yahoo, Bing, etc) via the natural or un-paid search results.
When I build your Website, I will add basic SEO to your Website. If you don't have too much competitors possibly it will be enough to have a high-ranking, but if you have too much competitors, we will need to work in more advanced SEO strategies. When I create your website I can explain you more about advanced SEO and other Online Marketing Strategies and I can give you some suggestions based in your Business. Finally, I can help you to prioritize the Online Marketing strategies so that the project can stay within your budget, but ranking well.